Global Business Major
The 21st century has begun as an era of interaction between countries, cultures and religions. Political decisions, economic events, and social and environmental issues all extend more broadly than at any time in human history. Today we are all global citizens.
The curriculum at the Linton School of Global Business has been designed to provide students with insights and connections to function well in this globalized world.
Global Media & Culture
In our rapidly changing world of digital media, mobile platforms, and cultural diversity, we become more aware of the increasing role that media and communication play in our daily lives. The Linton School of Global Business track in Global Media & Culture (GMC) emphasizes the study of digital media and technologies, advertising, public relations and media and cultural contents such as movies, television shows, music, books and magazines. Taught entirely in English, the track provides significant opportunities for students to obtain the required knowledge, skills, and abilities to enter careers related to the media, journalism, non-profit and international organizations, government, education and academia.
| Major | ||||
|---|---|---|---|---|
| Introduction to Media Studies | Communication Theory | Cultural Theory | The Media &Culture | Global Media Literacy |
| Sports &Media | Advertising &PR | Strategic Communication | Korean Wave Marketing | Digital Publishing |
| The Creative Industry | Mobile Media &Society | Business of Entertainment | Media Economics | Media Management |
| Business &Media | Globalization Seminar | Television, Film &Culture | Gender, Race &Class | Globalization &SNS |
| Media Production Project | Advanced Media Production Project | Gaming &Animation | Multimedia Storytelling | Persuasion Strategies |
| News &Politics | Organizational Communication | Communication for International Organizations | Multicultural Perspectives | China in Global Media |
| Asian Media Industries | Chinese Society &Culture | |||
