Global Business Major
The 21st century has begun as an era of interaction between countries, cultures and religions. Political decisions, economic events, and social and environmental issues all extend more broadly than at any time in human history. Today we are all global citizens.
The curriculum at the Linton School of Global Business has been designed to provide students with insights and connections to function well in this globalized world.
Global Media & Culture
In our rapidly changing world of digital media, mobile platforms, and cultural diversity, we become more aware of the increasing role that media and communication play in our daily lives. The Linton School of Global Business track in Global Media & Culture (GMC) emphasizes the study of digital media and technologies, advertising, public relations and media and cultural contents such as movies, television shows, music, books and magazines. Taught entirely in English, the track provides significant opportunities for students to obtain the required knowledge, skills, and abilities to enter careers related to the media, journalism, non-profit and international organizations, government, education and academia.
| Major | Course Description |
|---|---|
| English | |
| Introduction to Media Studies | This course is primarily about the relationship between media and society. It explores the ways in which media and society shape each other. The course examines the development and role of media such as print, radio, television, film, video games, animation and the Internet. It introduces students to key theories, concepts and contemporary issues in media studies in the context of globalization and recent social change. |
| Communication Theory | This course introduces students to the fundamental theories of human communication, mass communication, and new media and technology. It focuses on the relationships among communication theory, research, and practice. General themes include intra- and interpersonal communication, public communication, mass media, and contemporary issues associated with mediated communication. |
| Cultural Theory | This course is designed to familiarize students with major works of cultural theory and criticism. Cultural theory provides a foundation for us to contextualize and critique political, social and economic constructions of culture. Specifically, the course focuses on theories and critiques of colonialist and imperialist formations of culture/cultural discourses. |
| The Media &Culture | This course examines how the media shapes our culture and cultural identity in the age of globalization. Students will explore how the areas of politics, religion, economics, and multi-culturalism come together to shape and influence society. |
| Global Media Literacy | In a world saturated with messages from various media, it is critical for citizens around the globe to develop the ability to strategically access, analyze, evaluate, and produce communication in a variety of forms. This course analyzes messages from various angles including the producers, intentions, various media, intended audiences as well as looking at the ways various individuals and agencies try to influence how messages are produced and disseminated. Students will analyze these subjects and practice presenting information related to these issues. |
| Sports &Media | This course is designed to offer students an introduction to the sports industry and writing in the world of sports. Topics covered include team and game coverage, media guides, game notes, press releases, and sports writing protocol. |
| Advertising &PR | This course is a survey of the fields of public relations and advertising focusing on organizations, jobs, and functions in the industry. It covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. |
| Strategic Communication | Uncover techniques that are used to design effective strategic communications campaigns. You will learn global examples of campaigns that led people to take action. |
| Korean Wave Marketing | Students learn the various facets of Korean Wave marketing such as producing, branding, distributing, promoting, and monetizing creative products. |
| Digital Publishing | Whether in print or online, publishing content involves tasks such as commissioning, sub-editing, asset management, design &layout, and production. |
| The Creative Industry | Students explore the production, marketing, distribution, and monetization of products in industries like cinema, games, music, TV, and publishing. |
| Mobile Media &Society | This course examines the cultural, economic, and political impact of the transition to mobile devices on areas like e-commerce and entertainment. |
| Business of Entertainment | Various aspects of selling creative and entertainment products to the public are covered including branding, licensing, sponsorships, exhibitions, and merchandising. |
| Media Economics | Economic analysis applied to media firms and markets. Focus is on barriers to entry, network effects, innovation, globalization, and regulation. |
| Media Management | There is a deficit of media management talent. Students learn how managers help organizations grow and innovate across borders and media platforms. |
| Business &Media | How business and financial information is presented and distributed globally and through various mediums such as newspapers, television, and online |
| Globalization Seminar | This seminar examines the influence of globalization on the realization of communication processes and culture. The course begins by exploring the many facets of globalization, including the free flow of goods and capital, the rise of global institutions, and the movement of people and ideas across borders. NGOs, and states. |
| Television, Film &Culture | “Did you see that show last night? That was so funny!” What makes a TV program or a movie so popular that everyone is talking about it the next day at school and work? What impact does this have on society? This course investigates the dynamic interactions between television, film and culture. |
| Gender, Race &Class | This course will focus on class gender, race and class as historically specific, structured relations of oppression and exploitation, exploring some of the main theories which have been developed to account for their existence and interaction Some of the questions to be addressed are: What are the main levels of analysis within which we can explore the interplay between these exploitative and oppressive relations? The course is intended to be critical, examining controversial issues from a variety of theoretical and political standpoint. |
| Globalization &SNS | The world becomes more connected every month. Thanks to social media and the decreased cost of technology, people are able to share ideas more quickly and more easily than previously imagined. This course will study many case studies of how social media is being used to connect citizens of the world. We will explore how different cultures and governments embrace social media and why. Students will have a greater understanding of the power of social media to help people organize and create changes in society. |
| Media Production Project | This course will help you tell the positive stories of your life or your organization in an effective way visually by using audio, photos and video. This course will prepare you effectively use the power of sight, sound and language to communicate your ideas, passions, or proposals for profit. In this course you will learn how to plan, prepare and present your message in a way that people will remember. During your days at LGC, the things you will learn in this class will help your future presentations and group projects. |
| Advanced Media Production Project | We live in a busy, global, digital, connected world. The organizations that can effectively use the internet to connect with people have a large advantage over other countries. This course will help you use the newest tools and trends to communicate effectively in this new world. In this course you will learn how to plan, prepare and present your message with the help of many free tools. You will learn how to create and manage messages that will help for public relations and marketing. |
| Gaming &Animation | Gaming and animation have powerful effects on culture. Marketers and media companies use both gaming and animation spread their messages. In this course you will learn the positive and negative effects of these types of media, how they effect our cultures and how they effect how we spend our time. |
| Multimedia Storytelling | We all have interesting stories to tell. Stories are valuable tools to help people connect and understand each other. You will learn the elements and skills to deliver effective stories to persuade people to join your organization’s mission. This course will discuss how stories and media are used in marketing, public relations, organizational communications, politics, and cultural traditions. Stories can make presentation, advertisements and conversations more exciting if you learn how to tell them the right way. |
| Persuasion Strategies | This course introduces students to the theories and practice of persuasion. Drawing not only from communication studies but also from other social sciences such as sociology, psychology, linguistics, economics and management, it investigates the ways in which techniques and strategies of persuasion are used in interpersonal as well as mass media communication. |
| News &Politics | This course introduces students to the fundamentals of political communication. It examines the history, concepts, theories and contemporary issues that are involved in the processes by which interpersonal communication and mass media influence and are influenced by public opinion formation, political agenda and issues, the election and campaign processes, governmental and collective decision making, the developing and delivery of government policies, and the evaluation of government performance. |
| Organizational Communication | One of the ways in which individuals engage themselves in society is through organizations. In particular, through the workplace, individuals realize their goals. This course is about how individuals exchange verbal and nonverbal messages to accomplish their tasks in organizations. Throughout the course, students will examine the theories and practice of organizational communication with such topics as organizational culture, organizational socialization, social network, forms of organizing, decision making, power, leadership, conflict, technology in the workplace, and various approaches to human resource management. |
| Communication for International Organizations | This course examines the history and role of communication in the process of social change. It introduces students to core concepts and theories of development communication as it investigates the significance of interpersonal and mass media communication in such topics as social movements, social control, resistance, rhetoric and propaganda, education and entertainment, communication technology, and various ethical issues. |
| Multicultural Perspectives | This course will survey diversity in multicultural environments. As global leaders, students will be equipped with conceptualization, social and historical background, and application of diversity in a postmodern world. |
| China in Global Media | This course will analyze how China is portrayed in the media including news, music, books, television, film, and the gaming industry. |
| Asian Media Industries | Discover major media players that are influencing Asian media industry. Learn the recent history of how they became influential &analyze the future impact of these industries. |
| Chinese Society &Culture | This course focuses on social change while tracing historical roots of Chinese culture &social institutions. Develop a framework for analyzing future developments in China. |
